Move from HubSpot to Attio without the headache
Migrate your CRM data, restructure it properly, and launch a workspace your team will actually enjoy using. No data left behind, no mess carried over.
Why teams leave HubSpot
HubSpot is powerful, but many teams end up paying for a marketing platform when all they need is a CRM. The costs grow, the interface gets heavier, and the team uses maybe 20% of what they're paying for.
Common reasons for switching:
- Per-seat pricing makes adding team members expensive
- The CRM is buried under marketing features you don't use
- Custom objects and reports require expensive tiers
- The interface feels slow and cluttered
- You want something simpler that your team will actually adopt
Attio gives you a fast, flexible CRM without the marketing bloat. Free for up to 3 users, with pricing that doesn't punish growth.
Don't have Attio yet?
Free for up to 3 users. 10% discount on registration.
What I help with
Migration planning
Review your HubSpot setup and decide what moves to Attio, what gets restructured, and what stays behind.
Data cleanup
Clean up messy properties, duplicate records, and outdated fields before they pollute your new CRM.
Property mapping
Map HubSpot contacts, companies, deals, and custom properties into Attio's data model — not a blind copy, a thoughtful restructure.
Import and validation
Run the migration and verify that records, relationships, and history land correctly.
Workspace setup
Configure Attio with views, pipelines, automations, and reports so your team can work from day one.
Fixing failed migrations
Already tried to move and it didn't go well? I can audit the result and clean it up.
The process
1. Audit
I review your HubSpot account — what you use, what's dead weight, and what matters most.
2. Plan
We define the target structure in Attio and agree on what moves and how.
3. Clean
I clean up the data before export — duplicates, empty fields, broken values.
4. Migrate
I run the import, map everything correctly, and verify the result.
5. Launch
I set up views, automations, and reports. Your team gets a walkthrough and documentation.
FAQ
Can you migrate everything from HubSpot?
Core CRM data — contacts, companies, deals, notes, activities, and custom properties — yes. Marketing assets like email templates, workflows, and landing pages don't transfer to Attio since it's a different kind of tool.
What about deal history and activity logs?
Deal records and notes can be migrated. Some activity history (emails, calls) depends on how HubSpot stores it and what Attio supports. I'll tell you exactly what can move during the audit.
How long does the migration take?
Most migrations take 1-2 weeks. Simple accounts with clean data can be faster. Larger accounts with lots of custom properties and messy data take longer.
Do we need to stop using HubSpot during migration?
No. Most teams keep using HubSpot until the new Attio workspace is ready and verified. Then you switch over.
Will my team need training on Attio?
Attio is simpler than HubSpot, so the learning curve is shorter. I include a walkthrough session and written documentation as part of the migration.
What if we use HubSpot integrations?
I'll review your integrations and determine which ones can be replicated in Attio natively or via Make/Zapier/n8n. Some HubSpot-specific integrations may need alternatives.
Ready to move?
Book a call and I'll tell you exactly what the migration looks like for your account.