Pipedrive CRM implementation & automation

I help teams set up Pipedrive the right way or fix existing instances with clean pipelines, smart automations, and integrations that eliminate busywork.

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Typical projects

Here's what I typically work on with Pipedrive clients.

Pipeline design & custom fields

Build pipelines that match your sales process with custom fields, stages, and win/loss reasons that provide useful data.

Automations & workflows

Create automations for deal updates, task creation, email sending, and lead routing to reduce repetitive work.

Email sync & sending setup

Configure email sync, templates, tracking, and sending permissions so your team can manage outreach directly from Pipedrive.

Imports & duplicate management

Clean and import contacts, deals, and organizations while setting up deduplication rules to keep your database tidy.

Visibility & permissions

Set up visibility groups and user permissions so team members see relevant deals without accessing everything.

Reporting & insights

Build custom reports and dashboards to track pipeline health, activity metrics, and team performance.

My process

1

Discover

Understand your sales process, team structure, current pain points, and what success looks like.

2

Design

Map out the pipeline stages, custom fields, automation flows, and integrations before building.

3

Build

Configure Pipedrive, import data, set up automations, and connect your tools in a test environment.

4

Test

Run through common sales scenarios, validate automations, and make sure everything works as expected.

5

Train

Walk your team through the setup, document key processes, and provide support as they get comfortable.

Example projects

Here are a few examples of Pipedrive implementations I've worked on.

Sales team with inconsistent pipeline usage

Challenge

Reps were skipping stages, forgetting to log activities, and deals were stalling without clear next steps.

Solution

Redesigned the pipeline with mandatory fields at each stage, set up automations to create follow-up tasks, and built activity tracking reports to surface bottlenecks.

Outcome

Pipeline became the team's single source of truth, activity tracking improved, and management could identify stalled deals before they went cold.

Company migrating from spreadsheets

Challenge

Had years of sales data in Excel with inconsistent formatting, duplicates, and missing information.

Solution

Cleaned and standardized the data, mapped it to Pipedrive fields, ran a staged import, and set up deduplication rules to prevent future issues.

Outcome

Clean historical data in Pipedrive with automated duplicate prevention, giving the team confidence in their contact database.

Growing team needing better automation

Challenge

Manual work was piling up as the team grew, including lead assignment, follow-up reminders, and deal stage updates.

Solution

Built native Pipedrive automations for lead routing based on territory, automatic task creation at each stage, and email notifications for stalled deals.

Outcome

Saved hours per week on manual work, improved response times to new leads, and reduced deals slipping through the cracks.

Ready to optimize your Pipedrive setup?

Let's discuss your needs and create a plan to get your CRM working the way it should.

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